Marketing News

Clorox’s Pine-Sol brand is launching the “When Life Gets Tough, Women Rise Above It” campaign

Clorox’s Pine-Sol brand is launching the “When Life Gets Tough, Women Rise Above It” campaign, and will be teaming up with actress and activist Rosie Perez. Now through Jan.31, 2014, women across America are encouraged to contribute their own stories of triumph to Pine-Sol’s moving collection of stories by visiting WomenRiseAboveIt.com.

As part of the program, Pine-Sol is awarding a $25,000 donation to Women Empowered, a nonprofit based in Los Angeles that connects, educates and supports women of all ages and backgrounds, inspiring them to give back to their communities.

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